Il progetto degli uffici di Gellify su WOW : una sede Phygital pensata per i millenials

[et_pb_section fb_built=”1″ admin_label=”Creative Process Section” _builder_version=”3.27.4″ custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false”][et_pb_row _builder_version=”3.29.3″ width=”100%” max_width=”none” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”10px|0px|0px|0px|false|false” animation_style=”slide”][et_pb_column type=”4_4″ _builder_version=”3.27.4″ custom_padding=”|0px||0px|false|false” custom_padding__hover=”|||”][et_pb_image src=”https://www.workitect.it/wp-content/uploads/2019/12/logo-wow-webmagazine.jpg” url=”https://wow-webmagazine.com/it/gellify-una-sede-phigital-pensata-per-i-millennials” url_new_window=”on” align=”center” _builder_version=”3.29.3″ custom_margin=”|0px||0px|false|false” custom_padding=”5px|0px||0px|false|false”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.26.6″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.29.3″ text_font=”Poppins||||||||” text_text_color=”#353740″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” background_color=”rgba(0,0,0,0)” custom_margin=”||0px||false|false” custom_padding=”||30px||false|false” animation_style=”slide” animation_delay=”100ms”]

Gellify: una sede Phygital pensata per i millenials

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Creative Process Section” _builder_version=”3.27.4″ custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false”][et_pb_row _builder_version=”3.29.3″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” animation_style=”slide”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://www.workitect.it/wp-content/uploads/2019/07/Gellify_05.jpg” show_in_lightbox=”on” _builder_version=”3.29.3″][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.26.6″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.29.3″ text_font=”Poppins||||||||” text_text_color=”#353740″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” background_color=”rgba(0,0,0,0)” text_orientation=”justified” custom_margin=”||0px||false|false” custom_padding=”||30px||false|false” animation_style=”slide” animation_delay=”100ms”]L’innovazione è la ragione di esistere di Gellify, una piattaforma b2b in cui collaborano start-up e grandi corporate. Il progetto dell’headquarter e dell’innovation center sviluppato da Workitectvalorizza il look industriale dell’edificio inserendo a contrasto luci, colori e grafiche di impatto. Prendono forma i principi dell’activity based office con spazi ibridi, concepiti sulle esigenze dei giovani dipendenti, che connettono l’ambiente fisico con quello digitale. Sedusconnotata da un’immagine fresca e tecnologica, è stata scelta per la fornitura di sedute, postazioni operative e per sale riunioni. Fin dall’ingresso ci si immerge direttamente nella cultura Gellify, accolti da uno spazio informale con luci e arredi che mettono in risalto i colori del brand. Mentre al centro dello stesso piano l’area lounge, attrae come una calamita gli abitanti dell’ufficio; questo ambiente multifunzione è infatti utilizzato per sessioni di brainstorming e lavoro di gruppo, ma anche per momenti di relax, gioco e socialità. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Creative Process Section” _builder_version=”3.27.4″ custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.29.3″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” animation_style=”slide”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://www.workitect.it/wp-content/uploads/2019/07/Gellify_03.jpg” show_in_lightbox=”on” _builder_version=”3.29.3″][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://www.workitect.it/wp-content/uploads/2019/07/Gellify_03.jpg” show_in_lightbox=”on” _builder_version=”3.29.3″][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.26.6″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.29.3″ text_font=”Poppins||||||||” text_text_color=”#353740″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” background_color=”rgba(0,0,0,0)” text_orientation=”justified” custom_margin=”||0px||false|false” custom_padding=”||30px||false|false” animation_style=”slide” animation_delay=”100ms”]

Per capire le esigenze e i comportamenti dei giovanissimi dipendenti dell’azienda i progettisti hanno organizzato momenti di co-design con workshop e focus group. Il risultato è un workplace ibrido dove prendono forma i principi dell’activity based office con spazi che permettono alle persone di muoversi a seconda dell’attività da svolgere.

Il look tecnologico e fresco ha portato alla scelta di Sedus per le sedute, le postazioni operative e per le sale riunioni, mentre altre sedute di Infiniti, brand del settore domestico, arredano altre aree break e informali. 

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Il Phygital Hub

Adiacente all’ufficio sorge il phygital hub, un punto di incontro tra spazio fisico e spazio digitale. Un laboratorio di innovazione permanente che offre l’opportunità di immergersi nelle isole tecnologiche e sperimentare in prima persona tecnologie avanzate per la fabbrica intelligente sviluppate da grandi aziende e piccole startup emergenti. I progettisti personalizzato l’Hub a immagine dell’azienda, dal concept fino alla realizzazione di elementi su misura come la gabbia metallica, l’impalcatura tubolare zincata e la gradonata realizzata con multistrato di pino cileno.

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Il risultato è molto più che uno show-room: uno spazio multifunzionale dove tenere workshop, tour tecnologici, brainstorming, un luogo phigital pensato per facilitare l’innovazione.
Concetti progettuali che, resi concreti nello spazio, generano una stimolante energia e forza per chi li visita e chi ci lavora.

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Scopri l’ufficio del FUTURO

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